Course Number 0920-4057-01
Course Name Environmental Communication & Branding
Academic Unit The Raymond and Beverly Sackler Faculty of Exact Sciences -
International Program in Environmental Studies
Lecturer Dr. Uri OrenContact
Contact Email:
Office HoursBy appointment
Mode of Instruction Lecture
Credit Hours 2
Semester 2022/2
Day Thu
Hours 12:00-14:00
Building Porter-Environment
Room 101
Course is taught in English
Syllabus Not Found

Short Course Description

The course will introduce the students with central theories and models in current environmental communication, branding, creativity, and mass communication campaign construction. The course will extend the discussion to applicable communication case studies and events in Israel and abroad. The course seeks to deepen the students' understanding of environmental relevancy, public perception barriers, various target audiences, creative ideas, and smart use of media. During the course, the students will learn the stages of communication planning and exercise the construction of an environmental campaign.

Full Syllabus
Course Requirements


Students may be required to submit additional assignments
Full requirements as stated in full syllabus

The specific prerequisites of the course,
according to the study program, appears on the program page of the handbook

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