תוכן הקורס ומטרתו
The course is designed to provide a working understanding of how digital technology has challenged the entertainment and media industries fundamental business strategies, and consequently the ways in which ?value creation? have altered. We study how these industries are not only upended by digital technology and ?category breakers?, but by reliance on legacy ?best practices? ? strategies successful in the past, yet increasingly proving flawed if not altogether broken. In an era where digital innovation redefines entertainment and media, does strategy require subtle recalibration or wholesale reinvention?
Students will analyze how widely accepted strategic planning and business development conventions often lead companies astray, inhibiting even ?successful? companies from introducing effective strategies when faced with unanticipated competition and redefined relationships with the consumer.
We will explore sweeping trends affecting entertainment and media, for example: AR and VR, A.I., platform economy dynamics, supply chain and value creation disruption, programmatic advertising, disintermediation, big tech globalization, and shifting models of monetization. Our study will include how A.I. ? and the use of massive data sets and machine learning - alter entertainment and media industry business logic.