Syllabus

Short Course Description

The continuing introduction and adoption of digital technologies by business, government and consumers has led to the emergence of the digital economy ? an economy based upon digital computing technologies. Primarily characterised by the Internet, but which also includes data, artificial intelligence, the internet of things and the blockchain, these digital technologies have revolutionised industries, upset incumbents, created new corporate behemoths, and provided a plethora of opportunities for start-ups.
In this course we consider the characteristics of the digital economy and digital technologies, and how these create opportunities for entrepreneurs. As well as considering those industries such as software, telecommunications, music, and other forms of digital content and services that have already seen significant entrepreneurial activity, we also investigate the entrepreneurial opportunities provided by emerging digital technologies such as Internet of Things, security, blockchain and artificial intelligence.