Short Course Description
Humanity is facing a mighty challenge: ?The Age of Information? brought with it a new social and technological phenomenon, ?Information Overload?. This not only brought about a dramatic series of technological disruptions but also fundamentally changed the essence of previously known terms, such as communications, politics, leadership, charisma, diplomacy, and management.
From its inception diplomacy was designed and deployed to refine basic impulses, prevent violence, and promote compromise. What are diplomacy?s main assets that may bring value in the modern world of business?
This course will deal with those elements of the diplomatic practice, old and new, which may bring benefit in the business world. The class will focus on effective ways to merge the principles of diplomacy in business practice, with an emphasis on contemporary processes, such as: managing business crises, long-term building of brand resilience, qualitative and quantitative research processes, formulating a long-term strategy and the intelligent construction of communication strategies suitable for the business sector.
Full Syllabus
