Course Number 1231-3961-01
Course Name Information Overload, Communication and Business
Academic Unit The Coller School of Management -
Business Administration
Lecturer Mr. Ido AharoniContact
Contact Email:
Office HoursBy appointment
Mode of Instruction Lecture
Semester Units 1
Semester 2023/2
Date Range 16/06/2024 - 19/06/2024
Hours 17:15-20:45
Building Lokey - Management
Room 005
Studies are held daily, on dates specified above, Course is taught in English
Syllabus Not Found

Short Course Description

In this course, we explore strategic communication in the age of information by introducing its complexity and unique characteristics. Through the analysis of case studies in media crisis management, theoretical discussion about pertinent issues, such as the age-old debate about media influence, and hands-on class projects, we will develop a practical set of tools and an overall professional approach to efficient and meaningful communications.
The course includes several encounters with professionals in the field of communications, advertising, marketing, and branding.

Full Syllabus
Course Requirements

Students may be required to submit additional assignments
Full requirements as stated in full syllabus

The specific prerequisites of the course,
according to the study program, appears on the program page of the handbook

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