Short Course Description
In this course, we explore strategic communication in the age of information by introducing its complexity and unique characteristics. Through the analysis of case studies in media crisis management, theoretical discussion about pertinent issues, such as the age-old debate about media influence, and hands-on class projects, we will develop a practical set of tools and an overall professional approach to efficient and meaningful communications.
The course includes several encounters with professionals in the field of communications, advertising, marketing, and branding.
Full Syllabus
