Short Course Description
In this course, students will learn causal inference methods, and how to apply these methods in different business contexts, focusing mostly on digital markets. Each topic will be covered first from a theoretical perspective, where students will understand the inference challenge and appropriate methodological approach. We will then work through a hands-on business example, analyzing data and applying the method in R.
Note that the course will focus on causal inference from observational and quasi-experimental data, i.e., not based on ideal experiments. The course thus complements ?Digital Business Experiments? (1242.3272), and students are encouraged to take both courses (in whichever order they like).
Full Syllabus
