Short Course Description
This course provides an introduction to strategic management and combines both theory and practice. During the course, we will focus on understanding the illusive but desired "Competitive Advantage" which is the secret behind organizational resilience and success (both businesses and people?).
The course provides fundamental tools for analyzing strategic situations, defining and selecting a suitable competitive advantage as well as describing tools that allow the chosen strategy to assist the organization in its mission to reach (financial and other) success.
The aim of the course is to provide an overview of Strategic Management, a field which deals with diverse questions concerning business planning and implementation. We will also discuss innovative tools to achieve the set strategic goals while determining long-term goals, diagnosing relevant internal and external factors and assessing the choices for the conservation and enhancement of the firm's business achievements.
Full Syllabus
