Short Course Description
In the 'Digital Era' the widespread diffusion of enterprise information technology allows firms to gather extremely detailed data on their consumers, suppliers, alliance partners, and competitors. These technologies and systems allow analysis of these data to generate new knowledge to support the managerial decision making process.
This course offers a comprehensive overview of firms' information technologies (IT) and information systems (IS) and will explore technical, strategic and tactical issues related to managing IT/IS.
Using lectures, business cases and examples and class discussions we will examine how IT/IS can be used for achieving operational excellence, developing new products and services, improving decision making, and achieving competitive advantage. We will discuss how the new technologies and their impact on the market pose challenges to the managers.
We will cover topics like Business objectives of IS, Data Driven Decision making, Cloud computing, Social media analytics, Big Data analysis and IT Security and Privacy Challenges.