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Syllabus

Course Number 1238-2413-01
Course Name Marketing Strategy
Academic Unit The Coller School of Management -
Global Mba
Lecturer Dr. Inbal StockheimContact
Contact Email: stockheim@mail.tau.ac.il
Office HoursBy appointment
Mode of Instruction Lecture
Semester Units 2
Semester 2020/1
Date Range 18/10/2020 - 31/01/2021
Day Wed
Hours 12:00-14:45
Building
Room
Studies are held weekly, on dates specified above, Course is taught in English
Syllabus Not Found

Short Course Description

This course discusses the field of Marketing from a managerial standpoint. Over the course of this class the 'Marketing Language' will be presented through a survey of basic concepts and basic perceptions of Marketing. These basic concepts and perceptions constitute a foundation for possible expansions and analyses in more advanced courses in the field. Discussion of these concepts will be done with an emphasis on the framework of managerial decision-making, particularly decisions relating to the creation of a "marketing plan."



Full Syllabus
Course Requirements

Home Work

Students may be required to submit additional assignments
Full requirements as stated in full syllabus



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