Short Course Description
This course discusses the field of Marketing from a managerial standpoint. Over the course of this class the 'Marketing Language' will be presented through a survey of basic concepts and basic perceptions of Marketing. These basic concepts and perceptions constitute a foundation for possible expansions and analyses in more advanced courses in the field. Discussion of these concepts will be done with an emphasis on the framework of managerial decision-making, particularly decisions relating to the creation of a "marketing plan."
Full Syllabus
