Short Course Description
Course setting: Marketing is an essential driving force of product and business success. Successful marketing is about generating unique value, that is cherished by consumers and is differentiated from competitive offerings. To accomplish marketing success requires a keen understanding of the market environment and of consumer needs, formation of a profitable business model and interaction with selected customers segments. These three pillars: analysis of the environment, business model formation and the marketing mix are the building blocks of the marketing management course.
Course goal: The course is aimed to satisfy the needs of individuals who have a venture, those who wish to develop a venture or those who strive for executive marketing positions in organizations. The course provides a structured framework for the development of an executable, value-maximizing marketing plan.
Full Syllabus
